Why Me And Why NOW

There are many of you who charge head first into the establishment of your business, without stopping to consider how important the language you choose to promote your product or service is, in terms of its exposition.

Being good at the thing around which your business is based, does not mean that your ability to promote and/or explain it comes just as easily to you. If this is the point that your palms start getting clammy with panic sweats, sweat not. Realising how important representation is to your brand is half the battle. The other half belongs to us: your copywriters.

A copywriter is trained (hopefully) in language, marketing and SEO to be able to represent your brand as authentically and effectively as possible. It is a skill that not everyone possesses, making us all the more essential to those of you who don’t. What we would like to see is you dwelling exclusively within your sweet spot. As copywriters, we do not have the skillset to deliver on the products or services that you are constructing a business around. So although I am not opposed to anyone developing or expanding on their particular set of skills (but said less menacingly than Mr Neeson), it is advantageous to both you and your business to understand your limitations, and how important it is to the success of your business to release some aspects of its operation to those for whom it is a strength.

With every client, I look forward to getting to know the blueprint of their business so intricately that I can create the language that will attract and appeal to its intended audience. Your business has a voice, and it is up to me to get to know it, so that I can strengthen it and make sure it is coherently communicating its sweet nothings into the right ears.

The good news is that it doesn’t matter what stage of business operation you are in to start employing (and benefiting from) the skills of a copywriter. Not getting enough traction through search engines? Let me help. Feel as though your existing copy is a little lacklustre? I can help there too. Not even sure what the voice of your brand really is? Let’s workshop, so that you can be more confident about the ‘what’ and the ‘why’, and I can help develop the language of your business from there. If editing is all you require - a quick nip-tuck, if you will - then I’m happy to go in and perform your linguistic surgery for you.

So you do the thing and I’ll explain it. Let’s make sure that your audience is leaving your site and your socials with an accurate impression of what it is you sell, through language that informs them of exactly why your business is a fit so seamless, it is to them what the 2021 MET Gala bodysuit was to Kim K. After all, you only get one first impression. It may as well stick.