Content Writing: Painting The Picture With Words

POV: You’ve found a passion project. Something you think has the legs and the market to turn into a career. You’re a little apprehensive because the idea that you can earn an income from a thing that lights your soul on fire – or at least fulfils all your creative urges – seems a flighty one, fraught with risk and still largely unconventional. But look at you: you’re going for it anyway. While the rest of the world warms up to the concept of creative fulfilment and career being one and the same, you are out here working out how to execute it.

If you have got The Idea and no idea how to proceed further with it, no stress. You’re not alone.

You are here (most likely) because you have realised that you need a person to paint the picture of your brand with linguistic brush strokes; that is, identify the persona of what your product or service is and paint the details accordingly. The what, the who, the why…you know the drill. What you need, in this case, is a content writer. Content writing is often mistaken for copywriting, and whilst the difference is not incredibly crucial, it will probably ease your anxiety a little to be hyper clear on the team you need to lift your brand off the ground, and why.

So if you care to know the difference when your brand is still in construction stages, here it is:

Your copywriter will write anything you require that meets advertorial needs. Copywriting is advertising, designed to increase awareness around your brand with language that has been carefully created to accurately represent your brand (in essence: you) in what is generally a fairly restricted format. The need to be succinct and crystal clear is amplified by the limited framework you often have to represent your brand in an advertising format.

A content writer will write content (surprised?) for your website – or any other medium you require it. It is crucial that, if words are not your talent, you hire a content writer to establish the language of your brand from the construction stages. Your own awareness of both your brand and your target market are imperative at this point, and if you’re a little uncertain, a content writer can help you ascertain all of the specifics. We’re here to paint like Renoir, not Picasso.

Obviously your construction team will likely be bigger than your wordsmith; be that in the form of a copywriter and/or content writer. The website design, graphics and colour palette you choose for your branding are of equal importance. It’s a big endeavour, but it should be a fun one. The clearer your blueprint, the more impactful the final product will be.

If you are still unsure about who and what it is that you need out of your construction team, let’s have a chat. Fill out the form on my Contact page to organise a time, or reach out via phone or email. All can be found on the Contact Me page of my site. I look forward to chatting, and becoming a part of your team!