SEO Copywriting: When Your Business Drops, Will it Make a Sound?

If a small shudder just went up your spine whilst reading those three consecutive letters, then you know. Just as anyone who has started their own business and/or built a website would. For the SEO-illiterate, the operation is typically nothing less than nightmarish. Learning how to navigate the Googlebot and other forms of web crawler AI that dictate how your website ranks in search engines can be, in itself, a full-time job.

Of course, there are measures you can take and resources you can glean from to be able to perform your own SEO surgery on your website. Unless you are paying for these tools, and benefitting from the comprehensive outlay of their services, the help they offer you is limited.

If this is an avenue you still want to explore, here are some SEO analysis tools that I have found particularly handy, even as a non-paying user:

Neil Patel

Seobility

They will both scan your site and give you a report on how successfully it rates overall, and by subcategory. These will very much be DIY projects in terms of rectifying areas for improvement.

Unless you are analytical by nature, this is probably one of the most un-fun parts of website construction. Unfortunately, it is also one of the most crucial. The bots have a lot of power over the visibility of your site, so learning how to steer your ship in the direction of prime visibility is of utmost importance to you. And if it’s not a craft you are prepared (or have the bandwidth) to learn, leave it in my long-suffering hands.

SEO copywriting is another one of those special sets of skills. Like learning another language, it takes time, practice, and motivation (and then some). It is something that you can get away with being just ok at, but your website (and, therefore, business) will benefit most when you have become fluent in it.

As with learning any language, or committing to picking up a new skill set, it comes with a demand for time that few people really have. Fortunately for you, taking the time to develop this skill set is my job. SEO copywriting is among the list of services I can offer you to make sure that you are being noticed for what it is you offer.

As 1600s philosopher Dr. George Berkely so poignantly enquired, “if a tree falls in a forest and no one is around to hear it, does it make a sound?” the same musing could be made of a business that operates unbeknownst to the market it wishes to reach. If a business produces a great offering and no one has been made aware of it, did it really?

A great measure of your success in business will be in how noisy you have been. That is to say, how many people are suddenly and irrevocably aware of your presence in the market because of how loudly you've made it known to them?

When your offering is ready, let me help you increase its visibility, so that when it drops, the sound reverberates to the most far-reaching corners of your target market.

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